Franchise business contributes 10% of the world�s gross domestic product (GDP) and 14% of the world�s retail\nsales, thus, making it an influential form of retailing for the past years. Its growth is attributed to an increasing\nrate of satisfied franchisees. This study will investigate the level of control mechanisms of the franchisor and the\nlevel of satisfaction of the franchisee in Davao City. The paper used a descriptive survey method. Results of the\nstudy revealed a direct relationship between the overall level of franchisee satisfaction and the level of control\nmechanisms. It showed that the level of outcome control, behavior control and social control are very satisfied. The\nlevel of satisfaction of franchisee with regards to control mechanisms of their franchisors is also very satisfied. If\nthe franchisor increases its control mechanisms to their franchisee, the franchisees satisfaction also increases. This\nstudy does not answer issues regarding an employee-manager satisfaction (employed by the franchisee to manage\nthe endeavor). This study gives new knowledge to franchisee whether controlling or letting loose their franchisee\nwould benefit the franchise endeavor.
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